Profit from Facebook!

High-Impact, Low-Cost Social Marketing That Works!

With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!

• Crafting your Facebook profile for maximum impact
• Getting into the Facebook community: crucial dos and don’ts
• Joining the right Facebook Groups—or starting your own
• Creating a Facebook blog that attracts paying customers
• Promoting products and services with free Facebook Marketplace classifieds
• Hosting your own Facebook events: from company picnics to concerts
• Successfully advertising on Facebook, without overspending
• Promoting your business within today’s most popular Facebook applications
• Tracking the results of your advertising
• Using brand-new viral video marketing techniques
• Driving even more Web traffic to your Facebook pages
• Building your own Facebook applications

Introduction 1

1 Targeting Your Profile 5

    Welcome to Facebook Marketing 5

    Welcome to Facebook 7

    Getting Started with Facebook 8

    The Profile Tab 12

        Across the Top 13

        The Search Bar 15

        Name, Photo, Networks, and Status 18

        The Mini-Feed Section 19

        The Friends and Friends in Other Networks Sections 19

        The Photos Section 21

        The Groups Section 23

        The Information Section 24

        The Education and Work Section 24

        The Gifts Section 25

        The Wall Section 25

        Editing Your Profile 25

        Setting Profile Privacy 27

    The Friends Tab 31

        Searching for Friends 31

        Managing Your Friends 33

        Creating Friend Lists 35

    The Inbox Tab 37

        Reading Messages 38

        Avoiding Spam 39

        Reading Notifications 39

        Composing Messages 40

    Getting Help 41

2 Facebook Groups 45

    Welcome to Facebook Groups 45

        Messaging Your Members 46

        A Word About Spam 46

    Joining Facebook Groups 47

        What Groups Are Available? 47

        Taking a Look at a Group 51

        How Do I Join a Group? 54

        Which Groups Can I Join? 54

    Creating Your Own Facebook Groups 55

        Creating Your Group 57

        Customizing Your Group 58

        Inviting Friends to Join Your Group 61

        Seeing Your New Group 65

    Managing Your New Group 67

        Deleting a Group 70

3 Creating Your Own Pages 71

    Welcome to Facebook Pages 71

    Pages from a Marketing Perspective 72

        Viral Marketing with Pages 73

        Page Authenticity 74

    Finding Pages 75

        Searching for Pages 76

        Browsing Pages by Type 78

        Browsing All Pages 79

    Becoming a Fan of a Page 80

    Examining a Page 83

    Sharing a Page 85

    Creating Your Own Page 88

    Examining Your New Page 92

    Editing Your Page 94

    Updating Your Fans 98

    Promoting Your Page 99

4 Hosting Your Own Facebook Events 101

    Welcome to Facebook Events 101

    All About Facebook Events 102

    Checking Out Your Friends’ Events 103

    Taking a Look at an Event 104

        The Information Section 106

        The Description Section 107

        The Other Information Section 109

        The Photos,Video, and Posted Items Section 109

        The Confirmed Guests Section 109

        The Other Invites Section 109

        The Wall 110

        The Event Type and Admins Section 110

    Adding an Event to Your Event List 110

    Browsing for Events 113

    Searching for Events 113

    Creating an Event 115

    Customizing an Event 117

        Uploading the Image for the Event 118

        Setting Event Options 118

        Setting Event Access 119

        Inviting People to Your Event 119

    Seeing Your Event 122

    Managing and Publicizing Your Event 124

        Message All Guests 1...
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If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
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Explores the business trends that are prompting managers to look into social network analysis, offers a conceptual "toolkit" of social network concepts, investigates "social capital" (the concept that particular positions in networks can confer particular benefits), and reviews research on consumer, intra-organizational, and inter-organizational networks.
Price=$25.00
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This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world.

Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.

Price=$36.00
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"This is a brilliant explanation of how social marketing can address upstream issues...  As the author points out, too often people think of the downstream applications of social marketing.  This book is the only one in this camp, and it does a very good job of it."
-Mike Basil, University of Lethbridge, Canada  

Most observers and many practitioners see social marketing as a downstream approach to influencing people with “bad behaviors”-smoking, neglecting prenatal care, not recycling. However, this narrow view hugely underestimates social marketing’s real potential. Social marketing is simply about influencing the behavior of target audiences. There are many more target audiences who need to act besides “problem people” if we are to solve major social problems.    

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.  

Key Features:

• Emphasizes Broad Social Change: Repositions social marketing as an approach to social change that reaches both upstream and downstream.
• Reviews Social Marketing Concepts and Tools: A number of different strands of scholarship are used to provide an accessible introduction to social marketing including the evolution of social problems, the science of framing, the process of social change, and social marketing history and elements.
• Presents Frameworks for Influencing Behavior: Three simple frameworks are provided that anyone can use whenever there is a situation where one needs to influence another’s behavior- stages of change, the BCOS model and competition.

A systematic guide for the planning and implementation of programs designed to bring about social change

Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.

New to the Third Edition

• Features many updated cases and includes current marketing and research highlights
• Increases focus on international cases and examples
• Provides updated theory and principles throughout

Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners.

Contributors

Alan Andreasen Georgetown University, Foreword

Carol Bryant University of South Florida, “VERB� Summer Scorecard”

Carol Cone Cone LLC, “Go Red for Women”

Robert Denniston Office of National Drug Control Policy, “Above the Influence: A National Youth Anti-Drug Media Campaign”

Rob Donovan Curtin University, Western Australia, “Freedom From Fear: Targeting Male Perpetrators of Intimate Partner Violence”

Sue EastgardYouth Suicide Prevention Center, “Youth Suicide Prevention”

Jeff FrenchNational Social Marketing Centre, “Marketing Social Marketing in England”

Gerard Hastings Institute for Social Marketing, University of Stirling, UK, “A Fat Chance Pays Off”

Steven Honeyman Population Services International, “Social Franchising of Family Planning Service Delivery: A Rising Sun in Nepal.”

Francois Lagarde Social Marketing Consultant, “E-Health Network in Canton Switzerland”

Jim Lindenberger University of South Florida, “USDA Food Stamp Media Campaign”

Lynne D. LotenbergSocial Marketing Consultant, “Using Storytelling to Deliver Health Messages in Rwanda”

Doug McKenzie-Mohr Environmental Psychologist, “Turn It Off: Canada’s Anti-Idling

Campaign”

Patricia McLaughlin American Legacy Foundation, "truth® Campaign"

Jim MintzCentre of Excellence for Public Sector Marketing, “Is Your Family Prepared?”, Public Safety Canada

Gregory R. Niblett AED, “Jordan Water Efficiency Program”

Bill Novelli AARP, “Don’t Vote: Until You Know Where theCandidate Stands”

Michael RothschildUniversity of Wisconsin, “Road Crew: Reducing Alcohol Impaired Driving”

Beverly Schwartz Ashoka, “USDA Food Stamp Media Campaign”

William A. SmithAED, “Save the crabs. Then eat ‘em.”

Shelly SpoethCenters for Disease Control and Prevention, “African-American Women HIV Testing Campaign”

K. Vijaya Health Promotion Board, Singapore, “Recognition & Rewards Program for Healthier Eating Establishments”

Pete WebbPacific Consulting Group, “Improving Service Delivery at the IRS.”