While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

• Determine which type of survey is best for you
• Estimate the cost of your survey
• Conduct mail, telephone, and face-to-face surveys
• Draw accurate samples
• Write effective questionnaires
• Compile and report results
• Avoid common survey errors
• Find reliable outside assistance
• And much more

This ambitious book comes with a strong pedigree. Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired, two magazines which helped shape our early perceptions of the wild world of the Internet. Battelle clearly drew from his experience and contacts in writing The Search. In addition to the sure-handed historical perspective and easy familiarity with such dot-com stalwarts as AltaVista, Lycos, and Excite, he speckles his narrative with conversational asides from a cast of fascinating characters, such Google's founders, Larry Page and Sergey Brin; Yahoo's, Jerry Yang and David Filo; key executives at Microsoft and different VC firms on the famed Sandhill road; and numerous other insiders, particularly at the company which currently sits atop the search world, Google.

The Search is not exactly the corporate history of Google. At the book's outset, Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search, and to analyze search engines' current role as the "database of our intentions"--the repository of humanity's curiosity, exploration, and expressed desires. Interesting though that beginning is, though, Battelle's story really picks up speed when he starts dishing inside scoop on the darling business story of the decade, Google. To Battelle's credit, though, he doesn't stop just with historical retrospective: the final part of his book focuses on the potential future directions of Google and its products' development. In what Battelle himself acknowledges might just be a "digital fantasy train", he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google's potential impact: "Sometimes I feel like I am on a bridge, twenty thousand feet up in the air. If I look down I'm afraid I'll fall. I don't feel like I can think about all the implications."

Some will shrug at such words; after all, similar hype has accompanied other technologies and other companies before. Many others, though, will search Battelle's story for meaning--and fast. --Peter Han
Price=$25.95
Buy ]]> Sun, 29 Jun 2008 01:34:11 -0600 http://www.marketingforwriters.com/products/social-media/the-search-how-2.html http://www.marketingforwriters.com/products/social-media/the-search-how-2.html

How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.

With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New York University's philosophy department and the University of Virginia's business school, the high-minded University of Chicago and for-profit DeVry University. He describes how universities "brand" themselves for greater appeal in the competition for top students; how academic super-stars are wooed at outsized salaries to boost an institution's visibility and prestige; how taxpayer-supported academic research gets turned into profitable patents and ideas get sold to the highest bidder; and how the liberal arts shrink under the pressure to be self-supporting.

Far from doctrinaire, Kirp believes there's a place for the market--but the market must be kept in its place. While skewering Philistinism, he admires the entrepreneurial energy that has invigorated academe's dreary precincts. And finally, he issues a challenge to those who decry the ascent of market values: given the plight of higher education, what is the alternative?

Cassie spends her days watching Grandfather and Caleb in the barn, looking out at Papa working the fields, spying on her mother, Sarah, feeding the goslings. She's an observer, a writer, a storyteller. Everything is as it should be.

But change is inevitable, even on the prairie. Something new is expected, and Sarah says it will be the perfect gift. Cassie isn't so sure. But just as life changes, people change too. And Cassie learns that unexpected surprises can bring great joy.

A systematic guide for the planning and implementation of programs designed to bring about social change

Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.

New to the Third Edition

• Features many updated cases and includes current marketing and research highlights
• Increases focus on international cases and examples
• Provides updated theory and principles throughout

Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners.

Contributors

Alan Andreasen Georgetown University, Foreword

Carol Bryant University of South Florida, “VERBÔ Summer Scorecard”

Carol Cone Cone LLC, “Go Red for Women”

Robert Denniston Office of National Drug Control Policy, “Above the Influence: A National Youth Anti-Drug Media Campaign”

Rob Donovan Curtin University, Western Australia, “Freedom From Fear: Targeting Male Perpetrators of Intimate Partner Violence”

Sue EastgardYouth Suicide Prevention Center, “Youth Suicide Prevention”

Jeff FrenchNational Social Marketing Centre, “Marketing Social Marketing in England”

Gerard Hastings Institute for Social Marketing, University of Stirling, UK, “A Fat Chance Pays Off”

Steven Honeyman Population Services International, “Social Franchising of Family Planning Service Delivery: A Rising Sun in Nepal.”

Francois Lagarde Social Marketing Consultant, “E-Health Network in Canton Switzerland”

Jim Lindenberger University of South Florida, “USDA Food Stamp Media Campaign”

Lynne D. LotenbergSocial Marketing Consultant, “Using Storytelling to Deliver Health Messages in Rwanda”

Doug McKenzie-Mohr Environmental Psychologist, “Turn It Off: Canada’s Anti-Idling

Campaign”

Patricia McLaughlin American Legacy Foundation, "truthÂŽ Campaign"

Jim MintzCentre of Excellence for Public Sector Marketing, “Is Your Family Prepared?”, Public Safety Canada

Gregory R. Niblett AED, “Jordan Water Efficiency Program”

Bill Novelli AARP, “Don’t Vote: Until You Know Where theCandidate Stands”

Michael RothschildUniversity of Wisconsin, “Road Crew: Reducing Alcohol Impaired Driving”

Beverly Schwartz Ashoka, “USDA Food Stamp Media Campaign”

William A. SmithAED, “Save the crabs. Then eat ‘em.”

Shelly SpoethCenters for Disease Control and Prevention, “African-American Women HIV Testing Campaign”

K. Vijaya Health Promotion Board, Singapore, “Recognition & Rewards Program for Healthier Eating Establishments”

Pete WebbPacific Consulting Group, “Improving Service Delivery at the IRS.”

Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times "Consumed" columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

Presented unabridged on 8 CDs, narrated by Robert Fass.
Price=$19.77
Buy ]]> Sun, 29 Jun 2008 01:34:21 -0600 http://www.marketingforwriters.com/products/social-media/buying-in-the.html http://www.marketingforwriters.com/products/social-media/buying-in-the.html

A better time for your business starts in the next decade.

Are you ready?

In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.

Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:

• Read the signs
• Influence the trends
• Embrace new and reject stodgy
• Anticipate change
• Ask experts the right questions
• Seek out visionaries and snub fakers
• Separate the trends from fads
• Use technology-for everything
• Cash in on being ahead of the competition!

2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it.

Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book.

Because this is your life...in 2011.

Who are they? The most influential Americans -- the ones who tell their neighbors what to buy, which politicians to support, and where to vacation -- are not necessarily the people you'd expect. They're not America's most affluent 10 percent or best-educated 10 percent. They're not the "early adopters," always the first to try everything from Franco-Polynesian fusion cooking to digital cameras. They are, however, the 10 percent of Americans most engaged in their local communities...and they wield a huge amount of influence within those communities. They're the campaigners for open-space initiatives. They're church vestrymen and friends of the local public library. They're the Influentials...and whether or not they are familiar to you, they're very well known to the researchers at RoperASW. For decades, these researchers have been on a quest for marketing's holy grail: that elusive but supremely powerful channel known as word of mouth. What they've learned is that even more important than the "word" -- what is said -- is the "mouth" -- who says it. They've identified, studied, and analyzed influence in America since the Standard Oil Company of New Jersey (now Exxon) hired Elmo Roper himself to develop a model for identifying opinion leaders, and in The Influentials, they are finally ready to share their results. A few samples:

• Influentials have been the "early majority" -- leading indicators of what Americans will be buying -- for more than five decades, from choosing energy-efficient cars in the 1970s to owning computers in the 1980s to adopting 401(k)s and IRAs in the 1990s to using the Internet and cell phones today.

• Influentials have led the way in social development as well, from the revival of self-reliance (in managing their own health care, investments, and consumption) to mass skepticism about the marketing claims of everything from breakfast food to politicians.

Although America's Influentials have always been powerful, they've never been more important than now. Today, a fragmented market has made it possible for Influentials to opt out of mass-message advertising, which means that a different route must be taken to capture their hearts and minds. The Influentials is a map for that route, a map that explains who these people are, how they exercise influence, and how they can be targeted. The Influentials features a series of rules and guidelines for marketing to Influentials; case studies of products that have prospered because of Influential marketing (and products that have failed because they lacked it); a history of the phenomenon...and why Influentials are more influential today than ever; and profiles of twelve real-life Influentials.

Both an intellectual adventure and a hands-on marketing manual, The Influentials is an extraordinary gold mine of information and analysis that no business can afford to ignore.
Price=$18.48
Buy ]]> Sun, 29 Jun 2008 01:34:21 -0600 http://www.marketingforwriters.com/products/social-media/the-10.html http://www.marketingforwriters.com/products/social-media/the-10.html
Make connections that lead to the best contacts, the best opportunities, and the best solutions!

Forget networking of the 80s and 90s, which meant handing out business cards at stale "meet-and-greets." Today's networking can hook up a potential homeowner with the right house, a lonely single with the right life partner, and a working mom with the right child-care facility for her toddler.

Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the highest-rated child care facility, the leading medical specialist-and virtually anything else-this is the one book that gets you on the inside track to the top experts, the highest quality services, and the least-expensive products.

Filled with resources, checklists, and step-by-step instructions that readers can easily follow and apply, Networking Magic is a motivational reference that gives all the information they need to succeed.
Price=$10.36
Buy ]]> Sun, 29 Jun 2008 01:34:20 -0600 http://www.marketingforwriters.com/products/social-media/networking-4.html http://www.marketingforwriters.com/products/social-media/networking-4.html
It may come as no surprise that only two percent of new homebuyers work directly with an architect to design the space in which they will live indeed, architects are usually seen as a luxury most of us, the other ninety-eight percent, can t afford.
Yet, why shouldn t more people call on the services of architects? With fierce competition for few commissions, why do architects not seek out other sources of work and income? Now, acting within larger institutions or on their own, many architects are taking local initiatives to address the underserved, particularly the poor. Good Deeds, Good Design presents the best new thoughts and practices in this emerging movement toward an architecture that serves a broader population. In this book, architecture firms, community design centers, design/build programs, and service-based organizations offer their plans for buildings for the other ninety-eight percent. Twenty-eight essays and case studies illustrate successes and failures and raise both design and social issues.
The success of Rural Studio suggests that there is a large and growing number of people who would like to see good design for all. With its clear, direct, and inspiring message, and numerous illustrated examples, Good Deeds, Good Design follows this important story.
Price=$23.07
Buy ]]> Sun, 29 Jun 2008 01:34:20 -0600 http://www.marketingforwriters.com/products/social-media/good-deeds.html http://www.marketingforwriters.com/products/social-media/good-deeds.html

Price=$153.33
Buy ]]> Sun, 29 Jun 2008 01:34:08 -0600 http://www.marketingforwriters.com/products/social-media/marketing-8.html http://www.marketingforwriters.com/products/social-media/marketing-8.html
""A solid... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging attempts. Drop everything and read this book.""—The Wall Street Journal

The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDAT hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services.

Who are they? What motivates them? Marketing experts Ben McConnell and Jackie Huba explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enhusiasts and evangelists. From the rough to the sophisticated, the ""user-generated media"" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.

Citizen Marketers is the first book to document this phenomenon, examining some of the early winners and losers in this new genre, as well as some of its most noted constituents. With their exceptional knowledge of brands, products, companies and industries, the citizen marketers are democratizing traditional notions of communication and marketing, even entire business models.

Features:

Research on social mediaCase studies of people and organizations fueling the growth of citizen marketingClarifies the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships

Price=$16.50
Buy ]]> Sun, 29 Jun 2008 01:34:08 -0600 http://www.marketingforwriters.com/products/social-media/citizen-3.html http://www.marketingforwriters.com/products/social-media/citizen-3.html
"As usual, Tom Stanley hits the nail squarely on the head. No one better illuminates the 'who, where, and how' of the affluent market in America."-J. Arthur Urcioli, Chairman and Chief Executive, Merrill Lynch, Business and Financial Services, Inc. "This book is the best guide to success that I've seen."-Mary B. Lehman, Managing Director, Banker's Trust Company, The Private Bank.
Price=$17.95
Buy ]]> Sun, 29 Jun 2008 01:34:07 -0600 http://www.marketingforwriters.com/products/social-media/networking-3.html http://www.marketingforwriters.com/products/social-media/networking-3.html
Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or – more sensitively – the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, you’ll have little chance of altering it.

Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation.

"At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual."
—Adam Morgan, Founder, Eatbigfish

"Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the ‘we’ revolution?"
—Ed Keller, CEO, The Keller Fay Group

"Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now."
—David Abraham, EVP, The Learning Channel

"As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich."
—Mark Sherrington, Global Brands Director, SABMiller

"Read this book. Think about it. If you’re going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works."
—Russell Davies, Founder, Open Intelligence Agency
Price=$19.77
Buy ]]> Sun, 29 Jun 2008 01:34:19 -0600 http://www.marketingforwriters.com/products/social-media/herd-how-to-2.html http://www.marketingforwriters.com/products/social-media/herd-how-to-2.html

Social Skills 101: An Essential Etiquette Guide

A valuable client is in town and needs to be entertained. You are interviewing for a great new job and your prospective employer suggests you go out for lunch. You are on a first date with someone special. It is time to finally ask your boss for a raise. No problem, right? You are charming, well-dressed, funny, smart, and successful. Everybody loves you. You are going to knock'em dead......but, what about your table manners? Pass the bread the wrong way and your valuable client thinks you are a clumsy halfwit. Grab your prospective employer's water glass by mistake and she begins to question your poise under pressure. Argue with the waiter and someone special decides you are really a jerk. Tear at your lobster like an animal and you can stop worrying about getting a raise and start worrying about keeping your job. Etiquette matters. Whether you are a new intern at your first formal business dinner, or a seasoned professional out for a power lunch, business meals are big business. A lack of manners is just plain bad business. Organized in five easy, enjoyable lessons, the Food Scholar Dining Etiquette CD includes all the practical information you need to make a great impression at your next business meal or social engagement. It is simply the best dining etiquette reference available. Don't eat another important meal without listening to this CD first!

Quick and easy learning.Food Scholar has made its etiquette lessons available in audio format for your convenience. Listen on CD or download the lessons to your MP3 player and learn at the gym, on the plane or in your car on the way to a client meeting, job interview, romantic dinner, or other important dining event.

A valuable tool for any professional. If you entertain clients or dine with colleagues, your table manners reflect on your overall level of professionalism. Food Scholar's comprehensive, thoroughly researched etiquette CD quickly teaches you every dining etiquette rule you need to correctly handle any dining situation.

Vital job interview information. Your résumé may get you the interview, but it's how you handle the interview that gets you the job. Conversation, handling the utensils -- it's the little things that matter. Employers conduct interviews during meals to evaluate how applicants handle themselves in a social setting. Polish your etiquette skills by listening to the Food Scholar etiquette lesson.

For your social life. People are impressed when you treat them with respect. By completing the Food Scholar etiquette lesson you will learn how to be seated, correctly identify tableware, handle silverware, properly order your meal, handle hard-to-eat foods, gracefully pay the check, and much more!

Great gift for students or any professional.

The Food Scholar Dining Etiquette lesson includes five informative units:

Unit One: The Restaurant and Your Table (including arriving at the restaurant and being seated, understanding who is who in the dining room, and identifying silverware, plates & glassware)

Unit Two: Ordering and Enjoying the Meal (including ordering, using your napkin, handling silverware, using finger bowls & hot towels, and handling difficult-to-eat foods)

Unit Three: Handling the Check (covering paying the check and tipping the restaurant staff)

Unit Four: Special Topics (including managing business meals and handling awkward & unexpected situations)

Dining Etiquette Essentials Unit (a convenient summary of all units that can be reviewed en route to a restaurant for quick & easy reference)

The Food Scholar Dining Etiquette CD is an essential reference for everyone!
Price=$14.95
Buy ]]> Sun, 29 Jun 2008 01:34:07 -0600 http://www.marketingforwriters.com/products/social-media/essential-3.html http://www.marketingforwriters.com/products/social-media/essential-3.html

Interviews include:
eBay
Microsoft
Sun Microsystems
Adobe/Macromedia
YouSendIt
IBM
Bloglines
Ning
Technorati
Zoho
Richard MacManus: Web 2.0 WorkGroup & Read/Write Web
ThinkFree
To name a few...
Price=$13.68
Buy ]]> Sun, 29 Jun 2008 01:34:05 -0600 http://www.marketingforwriters.com/products/social-media/web-2.html http://www.marketingforwriters.com/products/social-media/web-2.html

Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers

Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else.

Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation.

In Generation Ageless, Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments—Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists—to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group.

Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age-less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age-less Boomers expect another twenty or thirty years of impact and influence—albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.

The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities.

In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations.

From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities.

The only book that integrates the foundations and the most current innovations in the field from the ground up. Over the past twenty years, this field has rapidly evolved from the study of physical anthropology into biological anthropology, incorporating the evolutionary biology of humankind based on information from the fossil record and the human skeleton, genetics of individuals and of populations, our primate relatives, human adaptation, and human behavior . Stanford combines the most up-to-date, comprehensive coverage of the foundations of the field with the modern innovations and discoveries.

"What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how—by trying lots of little things, studying the results, learning quickly from your failures, and doing it all over again. He gives you a framework for getting over your fears of talking with your customers without a committee to protect your behind. Great book."

–Robert Scoble
Video blogger of the Scoble Show and Co-author of the top-selling corporate blogging book, Naked Conversations

Start Fast, Fix Fast, and Fix Again: Marketing for Breakthrough Results

For decades, marketers have been taught to carefully plan ahead because “you must get it right–it’s too expensive to change.” But, in the age of the Web, you can know in hours whether your strategy’s working. Today, winners don’t get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly…then fix it, just as quickly!

In this book, Internet marketing pioneer Mike Moran shows you how to do that–step-by-step and in detail. Drawing on his experience building ibm.com into one of the world’s most successful sites, Moran shows how to quickly transition from “plan then execute” to a non-stop cycle of refinement.

You’ll master specific techniques for making the Web’s “two-way marketing conversation” work successfully, productively, and profitably. Next, Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it…achieving unprecedented efficiency, accountability, speed, and results.

• The indispensable online marketing guide for every CMO, brand marketer, direct marketer, online marketing specialist, strategist, and entrepreneur
• Learn more from your customers–and learn it faster
• Systematically measure online marketing results–and improve them
• Create deeper relationships with your customers on the Web
• Leverage podcasting, social networks, wikis, virtual worlds, search, viral marketing, blogs, and other new tools
• Build a lean, mean conversion machine
• Preview new innovations you’ll be implementing next year and the year after
• Overcome the organizational, political, and personal obstacles that keep marketers doing things the “old-fashioned” way

Foreward xv

Preface xvii

Acknowledgements xxiii

About the Author xxvii

Part 1: That Newfangled Marketing 1

Chapter 1: They’re Doing Wonderful Things with Computers 3

Chapter 2: New Wine in Old Bottles 21

Chapter 3: Marketing Is a Conversation 55

Part 2: That Newfangled Direct Marketing 103

Chapter 4: Going Over to the Dark Side 105

Chapter 5: The New Customer Relations 149

Chapter 6: Customers Vote with Their Mice 211

Part 3: That Newfangled You 253

Chapter 7: This Doesn’t Work for Me 255

Chapter 8: This Won’t Work Where I Work 275

Chapter 9: This Stuff Changes Too Fast 315

Glossary 335
Index 365

"Google Advertising Tools" from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

This book has specific and detailed sections on:

Turning your web site into a profit center with AdSense

Making sense of AdSense metrics

Driving traffic to your site

Optimizing sites for search engine placement

Working with AdWords campaigns, auctions, and reports

Managing campaigns dynamically using the AdWords APIs

Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
Price=$19.79
Buy ]]> Sun, 29 Jun 2008 01:34:02 -0600 http://www.marketingforwriters.com/products/social-media/google-3.html http://www.marketingforwriters.com/products/social-media/google-3.html

Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.
Price=$10.17
Buy ]]> Sun, 29 Jun 2008 01:34:01 -0600 http://www.marketingforwriters.com/products/social-media/fostering-2.html http://www.marketingforwriters.com/products/social-media/fostering-2.html
On Competition, a collection of works by Michael E. Porter, is a critical examination of the dog-eat-dog international economy. A Harvard Business School professor, Porter is one of the most respected and innovative economists of his time. Author of 15 books, he advises key elected officials and business leaders in all parts of the world. On Competition features 13 of his best articles over the past 15 years, including 2 new ones. The essence of Porter's message is that every company, country, and person must master competition to thrive in brutal international and domestic economies. Competition is the key to excellence. Worried about losing your job or your services becoming obsolete? Porter believes that a little fear is good for everyone. "Companies that value stability, obedient customers, dependent suppliers and sleepy competitors are inviting inertia and, ultimately, failure," he writes in his 1990 study and essay "The Competitive Advantage of Nations." Porter is a longtime critic of the short-term thinking on Wall Street that often stifles competition and hurts the economy. In "Capital Disadvantage: America's Failing Capital Investment System," he calls for much lower capital-gains rates for people who invest for the long term. He also urges investors and businesses to start thinking together. He contends that pension funds and institutional investors should get a greater say over the companies they own. It's wacky to have company directors with little expertise or financial interest in the company, he writes.

Porter is often unconventional and asserts that businessmen must be, too. In his essay "Green and Competitive," he shows little sympathy for businesses that complain about environmental regulations. Rules to protect the environment don't have to strangle companies--they can actually improve productivity with the right attitude and approach. Rhone-Poulenc, a French chemical and drug company, proved this when it stopped incinerating a certain byproduct and began selling it as an additive for dyes and tanning. Readable and provocative, On Competition is vital for business, government, and financial leaders as well as small-business people and investors. --Dan Ring
Price=$26.37
Buy ]]> Sun, 29 Jun 2008 01:34:01 -0600 http://www.marketingforwriters.com/products/social-media/michael-e-2.html http://www.marketingforwriters.com/products/social-media/michael-e-2.html

Why do millions of people end up wearing the same style of clothing?

What makes people change their tastes in food, music, and cars?

It's because of trends-the powerful process of change that affects every industry across the globe.

Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the influential individuals who make this happen.

Throughout are real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, including business leaders, designers, and artists, while also conveying the fascinating development of little-known trends that perfectly illustrate the trend's life cycle. Anatomy of a Trend explores every level of this remarkable process-making it easy for you to benefit from the powerful social dynamic that causes trends to take off and spread.

Vejlgaard delivers the tools and knowledge you need to capitalize on every stage of the trend process. As you gain insight into this aspect of human behavior, you will better understand trends and how they affect society, and ultimately learn how you can predict future needs.

Written by world-leading retail consultants in a highly accessible style, The Cult of the Luxury Brand draws on more than 150 interviews with industry experts, market studies in 10 countries, and the authors' vast experience across Asia. It offers a glimpse of the thriving retail scene, from glorious flagship stores in Tokyo to bustling local markets in Seoul, and compares the various consumer segments to understand the inner motives for their obsession. It demonstrates how the continent's massive economic and social transformation is dismantling centuries-old ways of defining one's place in society, and how your spot on today's social totem pole is marked by your Chanel suit and your Cartier watch.
Price=$23.10
Buy ]]> Sun, 29 Jun 2008 01:34:00 -0600 http://www.marketingforwriters.com/products/social-media/the-cult-of-3.html http://www.marketingforwriters.com/products/social-media/the-cult-of-3.html
Outraged by the downward spiral of intellect and culture, Michael LeGault offers the flip side of Malcolm Gladwell's bestselling phenomenon, Blink, which theorized that our best decision-making is done on impulse, without factual knowledge or critical analysis. If bestselling books are advising us to not think, LeGault argues, it comes as no surprise that sharp, incisive reasoning has become a lost art in the daily life of people everywhere.

Somewhere along the line, the Age of Reason morphed into the Age of Emotion; this systemic erosion is costing time, money, jobs, and lives in the twenty-first century, leading to less fulfilment and growing dysfunction. LeGault provides a bold, controversial, and objective analysis of the causes and solutions for some of the biggest problems facing Western culture in the 21st century. From the over- load of reality TV shows and gossip magazines that have rendered curiosity of the mind and spirit obsolete to permissive parenting and low standards that have caused an academic crisis among our children, LeGault looks at all aspects of modern lives and points to how and where it all went wrong.

Price=$11.20
Buy ]]> Sun, 29 Jun 2008 01:33:59 -0600 http://www.marketingforwriters.com/products/social-media/think-why-2.html http://www.marketingforwriters.com/products/social-media/think-why-2.html
31 Days to Millionaire Marketing Miracles is a breakthrough blueprint of the proven steps of the most brilliant internet programs out there that will cut to the heart of your stops and get your Internet dreams realized. In addition it profiles some of the hottest Internet Marketers in the industry and includes exclusive audio interviews by Tracy with Yanik Silver, Jason Oman, Adam Ginsberg, and more. Your step-by-step guide to Direct Internet Profits that will give you what you need, when you need it, in the order that you need it!
Price=$17.95
Buy ]]> Sun, 29 Jun 2008 01:33:58 -0600 http://www.marketingforwriters.com/products/social-media/31-days-to-2.html http://www.marketingforwriters.com/products/social-media/31-days-to-2.html
Updated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.

What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.)

Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition--on China and India, for example, and the global supply chain--are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace. --Tom Nissley

Where Were You When the World Went Flat?

Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we've now had the chance to talk to him about The World Is Flat twice. Read our original interview with him following the publication of the first edition of The World Is Flat to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?")

And now you can listen to our second interview, in which he talks about the updates he's made in "The World Is Flat 2.0," including his response to parents who said to him, "Great, Mr. Friedman, I'm glad you told us the world is flat. Now what do I tell my kids?"

The Essential Tom Friedman

From Beirut to Jerusalem

The Lexus and the Olive Tree

Longitudes and Attitudes

More on Globalization and Development

China, Inc. by Ted Fishman	Three Billion New Capitalists by Clyde Prestowitz	The End of Poverty by Jeffrey Sachs
Globalization and Its Discontents by Joseph Stiglitz	The Travels of a T-Shirt in the Global Economy by Pietra Rivoli	The Mystery of Capital by Hernando de Soto

Price=$16.43
Buy ]]> Sun, 29 Jun 2008 01:33:40 -0600 http://www.marketingforwriters.com/products/social-media/the-world-is-3.html http://www.marketingforwriters.com/products/social-media/the-world-is-3.html
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
Price=$10.17
Buy ]]> Sun, 22 Jun 2008 01:01:00 -0600 http://www.marketingforwriters.com/products/social-media/the-wisdom-of-2.html http://www.marketingforwriters.com/products/social-media/the-wisdom-of-2.html
MySpace is one of the most popular websites on the Internet today, with millions of pages of user-generated content. This makes MySpace an ideal tool for musicians interested in promoting their music to the widest possible audience. Many acts have gone from the garage to a recording contract by using MySpace as their launching pad. MySpace for Musicians is for every band, soloist, side musician, record label, publisher, music manager, and entertainment-affiliated company who wants to use MySpace to its fullest potential. It teaches musicians how to design a MySpace page optimized for music promotion and distribution and how to best use MySpace to effectively market music. It includes expert advice on how to market oneself to the MySpace community and how to best position and advertise MySpace pages in the real world. The book caters to musicians who are unfamiliar with the network, as well as musicians who already have a MySpace page but who want to learn how to make better use of it. This is the most comprehensive book on how musicians can maximize the most popular and successful band promotion site!
Price=$23.09
Buy ]]> Sun, 29 Jun 2008 01:34:16 -0600 http://www.marketingforwriters.com/products/social-media/myspace-for-6.html http://www.marketingforwriters.com/products/social-media/myspace-for-6.html
An award-winning journalist breaks through the wall of secrecy to reveal the many astonishing ways Wal-Mart's power affects our lives and reaches all around the world.

The Wal-Mart Effect: The overwhelming impact of the world's largest company--due to its relentless pursuit of low prices--on retailers and manufacturers, wages and jobs, the culture of shopping, the shape of our communities, and the environment; a global force of unprecedented nature. Wal-Mart is not only the world's largest company; it is also the largest company in the history of the world. Americans spend $26 million every hour at Wal-Mart, twenty-four hours of every day, every day of the year. Is the company a good thing or a bad thing? On the one hand, market guru Warren Buffett estimates that the company's low prices save American consumers $10 billion a year. On the other, the behemoth is the #1 employer in thirty-seven of the fifty states yet has never let a union in the door.

Though 70 percent of Americans now live within a fifteen-minute drive of a Wal-Mart store, we have not even begun to understand the true power of the company and the many ways it is shaping American life. We know about the lawsuits and the labor protests, but what we don't know is how profoundly the "Wal-Mart effect" is shaping our lives.

Fast Company senior editor Fishman, whose revelatory cover story on Wal-Mart generated the strongest reader response in the history of the magazine, takes us on an unprecedented behind-the-scenes investigative expedition deep inside the many worlds of Wal-Mart. He reveals the radical ways in which the company is transforming America's economy, our workforce, our communities, and our environment. Fishman penetrated the secrecy of Wal-Mart headquarters, interviewing twenty-five high-level ex-executives; he journeyed into the world of a host of Wal-Mart's suppliers to uncover how the company strong-arms even the most established brands; and journeyed to the ports and factories, the fields and forests where Wal-Mart's power is warping the very structure of the world's market for goods. Wal-Mart is not just a retailer anymore, Fishman argues. It has become a kind of economic ecosystem, and anyone who wants to understand the forces shaping our world today must understand the company's hidden reach.
Price=$17.13
Buy ]]> Sun, 29 Jun 2008 01:34:16 -0600 http://www.marketingforwriters.com/products/social-media/the-wal-mart-2.html http://www.marketingforwriters.com/products/social-media/the-wal-mart-2.html
Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share.

Branded Nation uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking in U.S. News & World Report; and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives.

Savvy, sharply observed, and bitingly funny, Branded Nation is sure to both enlighten and entertain.

Price=$11.20
Buy ]]> Sun, 29 Jun 2008 01:34:15 -0600 http://www.marketingforwriters.com/products/social-media/branded-nation-2.html http://www.marketingforwriters.com/products/social-media/branded-nation-2.html
Finally--the book for every gay man's bedside table.

At last! Answers to the questions you're too embarrassed to ask--but always wanted to know!

Why does it hurt down there?  Is it really safe to do that?    What does it mean when something looks like this--and how do I make it go away?

Chances are you never learned anything about gay intimacy from your parents, your school, or your family physician.  Here, at last, is reliable, comprehensive information on a wide spectrum of gay medical concerns, written by an eminent surgeon and recognized authority on gay health issues.

With up-to-date facts, interviews, and case studies from the author's practice, The Ins and Outs of Gay Sex goes far beyond HIV concerns, combining a complete education about the safe and pleasurable practices of male-male sexuality with a comprehensive medical volume.

Here are the facts about what you need to know to keep your sex life hot and healthy, including:

The rules of safe anorectal stimulation.

Symptoms to send you running to the doctor.

Foreplay, sex toys, and other accessories.

Viral and nonviral STDs-don't wake up with an unpleasant surprise!

Treatments for impotence and other sexual dysfunctions.

Diseases that can be spread without penetration.

Drugs...relationships...doctors (how to find the right one for you), and much more.
Price=$10.19
Buy ]]> Sun, 29 Jun 2008 01:34:15 -0600 http://www.marketingforwriters.com/products/social-media/the-ins-and-2.html http://www.marketingforwriters.com/products/social-media/the-ins-and-2.html
Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thoroughly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.
Price=$63.87
Buy ]]> Sun, 29 Jun 2008 01:34:14 -0600 http://www.marketingforwriters.com/products/social-media/marketing-10.html http://www.marketingforwriters.com/products/social-media/marketing-10.html
In this book, Kathleen A Kendall-Tackett, a seasoned psychologist with a successful academics how to communicate thier ideas effectively to a wider audience, With humor and personal anecdotes, she provides practical information on coming up with ideas for articles and books, beating procrastination, writing effective, jargon-free prose. In this book, they'll find helpful tips on locating a publisher, pitching an idea, working with editors, negotiating an book contract, and promoting one's finished product.
Price=$13.57
Buy ]]> Sun, 29 Jun 2008 01:34:14 -0600 http://www.marketingforwriters.com/products/social-media/how-to-write-9.html http://www.marketingforwriters.com/products/social-media/how-to-write-9.html
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They've discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They've learned how the "butt-brush factor" (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They've quantified the importance of shopping baskets; contact between employees and shoppers; the "transition zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store). And they've explored the relationship between a customer's amenability and profitability, learning how good stores capitalize on a shopper's unspoken inclinations and desires.

Underhill, whose clients include McDonald's, Starbucks, Estée Lauder, and Blockbuster, stocks Why We Buy with a wealth of retail insights, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at shopping is highly recommended to anyone who buys or sells. --Rob McDonald
Price=$25.00
Buy ]]> Sun, 29 Jun 2008 01:34:14 -0600 http://www.marketingforwriters.com/products/social-media/why-we-buy-the.html http://www.marketingforwriters.com/products/social-media/why-we-buy-the.html

In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much of radical political, economic, and cultural thinking. The idea of a counterculture -- a world outside of the consumer-dominated world that encompasses us -- pervades everything from the antiglobalization movement to feminism and environmentalism. And the idea that mocking or simply hoping the "system" will collapse, the authors argue, is not only counterproductive but has helped to create the very consumer society radicals oppose.

In a lively blend of pop culture, history, and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different.

Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007.

Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College.

Visit her blog to learn more...http://www.nonprofitmarketingblog.com/
Price=$16.47
Buy ]]> Sun, 29 Jun 2008 01:33:58 -0600 http://www.marketingforwriters.com/products/social-media/robin-hood-2.html http://www.marketingforwriters.com/products/social-media/robin-hood-2.html
If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.
Price=$15.21
Buy ]]> Sun, 29 Jun 2008 01:33:57 -0600 http://www.marketingforwriters.com/products/social-media/gravitational-2.html http://www.marketingforwriters.com/products/social-media/gravitational-2.html
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
Price=$15.63
Buy ]]> Sun, 29 Jun 2008 01:33:37 -0600 http://www.marketingforwriters.com/products/social-media/influence-2.html http://www.marketingforwriters.com/products/social-media/influence-2.html
Through simple prose and vivid illustrations, this heartwarming book encourages positive behavior as children see how rewarding it is to express daily kindness, appreciation, and love. Bucket filling and dipping are effective metaphors for understanding the effects of our actions and words on the well being of others and ourselves.
Price=$12.21
Buy ]]> Sun, 29 Jun 2008 01:33:55 -0600 http://www.marketingforwriters.com/products/social-media/have-you-2.html http://www.marketingforwriters.com/products/social-media/have-you-2.html
For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers: how to determine their best customers * how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come * why Generation X is a much less valuable market than any of us have been led to believe * and much more Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.
Price=$16.47
Buy ]]> Sun, 29 Jun 2008 01:33:56 -0600 http://www.marketingforwriters.com/products/social-media/the-age-curve-2.html http://www.marketingforwriters.com/products/social-media/the-age-curve-2.html
Praise for MEET & GROW RICH

"I'm a big fan of mastermind groups. I've used them for over thirty years and know the power they provide everyone in such a group. I'm delighted to see this inspiring, easy-to-follow manual. Read it and follow what it suggests."
—Jack Canfield co-creator of the Chicken Soup for the Soul series and bestselling author of The Success Principles

"Absolutely the best practical guide to creating, profiting, and growing your business with your own mastermind group. A must-read for anyone who wants to succeed in ANY business!"
—Jim Edwards author and speaker (www.ebookfire.com)

"I have been part of various mastermind groups for over twenty years that have easily made me millions. Without a doubt this book is the most advanced definitive guide to why and how any serious human should be a part of one."
—John Assaraf cofounder, OneCoach (www.onecoach.com)
Price=$16.47
Buy ]]> Sun, 29 Jun 2008 01:33:55 -0600 http://www.marketingforwriters.com/products/social-media/meet-and-grow-2.html http://www.marketingforwriters.com/products/social-media/meet-and-grow-2.html
“We are all DigiMarketers now" - or we should be.  The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. —Miles Young,Chairman,  Ogilvy & Mather Asia Pacific

The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth. —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration,Harvard Business School

Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy.  However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice. —Paul Kemp-Robertson,  Co-founder & Editorial Director, Contagiouswww.contagiousmagazine.com

DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business.—Dipak C. Jain,Dean,  Kellogg Schoolof Management

The rise of conversational media new forms of distribution – from blogs to mobile platforms – challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition. —John Battelle, CEO and Founder,Federated Media Publ