Divided into sections, the book covers the art and craft of writing press releases from beginning to end. It covers every aspect of constructing the press release and leads the reader through the process, emphasizing the many angles and subtleties inherent in a successful press release. One of the unique and valuable sections of the book includes examples of actual press releases she has written for different clients and businesses. Ms. Welsh uses these to illustrate techniques and objectives that are necessary to achieve powerful press releases. So the reader learns by not only reading how to do it but by seeing it implemented.

Sections of the book are divided into such subjects as technique, sales tools, rules of grammar and style, how often to send a press release and what to avoid, how to incorporate expert interviews and how to make them newsworthy. The book adds new meaning to the word press release as it plumbs and combs its depth and breadth.

How to Write Powerful Press Releases belongs in every company's library and in any individual's store of knowledge as a valuable resource for selling yourself, your product or your service.
Price=$59.95
Buy ]]> Sun, 29 Jun 2008 01:32:42 -0600 http://www.marketingforwriters.com/products/public-relations/how-to-write-2.html http://www.marketingforwriters.com/products/public-relations/how-to-write-2.html
Publicity can make you famous and bring customers to you. Lots of very long, complicated books have been written on the subject of publicity, but we've removed the fluff and instead focus on key points and quick tips. If you want to know how to get publicity, and you need to know now, this document will help you. You will learn how to write and distribute media releases to generate free publicity and even to help your search engine rankings. 

Here is some of what you will learn:

• 16 ways to be newsworthy


• 16 tips on writing great media releases


• 14 things you need to know about email releases


• 11 ideas for locating media to receive your release, with links to useful web sites


• 5 secrets to effective follow up


• 10 publicity tips from the pros--the editors and producers who decide if you get coverage
 

"If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!" --Dr. Joe Vitale, author, Hypnotic Writing

If you are a small to medium sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider.

Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy including site, landing page, blog, article, email, newsletter, PPC ad and press releases to give your business a clear competitive advantage.

"This book will help you make more sales and more money on the Internet than you ever thought possible!" --Brian Tracy, author, Getting Rich Your Own Way

Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online presence--today.
Price=$13.57
Buy ]]> Sun, 07 Sep 2008 05:01:12 -0600 http://www.marketingforwriters.com/products/public-relations/content-rich.html http://www.marketingforwriters.com/products/public-relations/content-rich.html
To be successful, a business has to advertise. One of the best ways to get advertising, and for free no less, is to have your business, product or service get publicity in a news...

Written by experts in the field, Quick Easy Guides share little-known trade secrets and helpful hints to get you moving in the right direction.

Quick Easy Guides gives you books you can judge by the cover. Our books are short, sweet and cheap. You can see for yourself.

We specialize in publishing books in the following categories: Business, Marketing, Careers & Work, Consumer Tips, Finance & Real Estate, Computers & Internet, Electronics, Cars & Auto, Hobbies, Food & Drink, Education, Health & Safety, Sports & Fitness, Fashion & Personal Care, Religion & Spirituality, Family & Relationships, Home & Garden, Pets & Animals, Holidays & Festivals, Travel.

Quick Easy Guides -- helping people achieve success and happiness.

http://www.quickeasyguides.com
Price=$8.94
Buy ]]> Tue, 07 Oct 2008 05:05:06 -0600 http://www.marketingforwriters.com/products/public-relations/how-to-write-a-14.html http://www.marketingforwriters.com/products/public-relations/how-to-write-a-14.html
Writing a perfectly structured press release is one thing, but writing a release which will actually get used and achieves the results you want means paying attention to the quality of your content.

Written by experts in the field, Quick Easy Guides share little-known trade secrets and helpful hints to get you moving in the right direction.

Quick Easy Guides gives you books you can judge by the cover. Our books are short, sweet and cheap. You can see for yourself.

We specialize in publishing books in the following categories: Business, Marketing, Careers & Work, Consumer Tips, Finance & Real Estate, Computers & Internet, Electronics, Cars & Auto, Hobbies, Food & Drink, Education, Health & Safety, Sports & Fitness, Fashion & Personal Care, Religion & Spirituality, Family & Relationships, Home & Garden, Pets & Animals, Holidays & Festivals, Travel.

Quick Easy Guides -- helping people achieve success and happiness.

http://www.quickeasyguides.com
Price=$8.94
Buy ]]> Tue, 07 Oct 2008 05:05:07 -0600 http://www.marketingforwriters.com/products/public-relations/how-to-write-a-32.html http://www.marketingforwriters.com/products/public-relations/how-to-write-a-32.html