Create an army of ambassadors who take referral marketing to the next level

Power Referrals shows readers how to turn referral givers into ambassadors who actually do the selling for them. Sales guru Andrea Sittig-Rolf teaches her Ambassador Method, a step-by-step, practical yet innovative way to win and empower ambassadors to develop new business.

Drawing upon insightful interviews with well-known sales and motivational leaders, this breakthrough guide helps readers create valuable relationships and use the unique networking technique “Unsell,” to close more business than they ever dreamed.

“Follow [Sittig-Rolf ’s] strategies and you'll soon find both your personal and business lives increasing exponentially.”—Tom Hopkins, author of How to Master the Art of Selling

• Cross-referencing of word categories to stimulate creative thinking
• Advice on targeting words to your specific market
• Tips on word usage
• A thorough index
• A concise copywriting primer
• A special section on selling yourself

"The most effective marketing tools on the Internet are not WWW storefronts, Java applets, or the fastest servers. In fact, the most effective marketing tools on the Internet are the right words, used in the right ways."

Building on this simple proposition, Joseph Vitale has written the best book I have yet encountered on Internet marketing. It features an unlikely combination of sensitivity to Internet culture, business savvy, and a genuine love of language.

Although there are a few minor typos in this edition, and a few points with which I would quibble, I cannot recommend this book highly enough. If you are involved in selling anything on the Internet, get a copy for yourself, and copies for anyone who communicates about your products or service to the online world. The Net community -- and your bottom line -- will thank you!
Price=$18.95
Buy ]]> Mon, 19 May 2008 19:10:42 -0600 http://www.marketingforwriters.com/products/book-promotion/cyber-writing.html http://www.marketingforwriters.com/products/book-promotion/cyber-writing.html

Price=$55.00
Buy ]]> Mon, 19 May 2008 19:10:42 -0600 http://www.marketingforwriters.com/products/book-promotion/show-and-sell.html http://www.marketingforwriters.com/products/book-promotion/show-and-sell.html
Online Marketing Handbook opens your eyes to the vast and varied possibilities of promoting and selling products and services in cyberspace. Written by and for the professional marketer, it is the most comprehensive, step-by-step source of online marketing ideas, tips, and techniques available in one source. Everything you need to know to harness the full power of the Internet for your promotional, advertising, and selling endeavors is here. This edition includes the latest groundbreaking ideas, methods, and successes, plus dozens of new examples and case studies from dynamic companies around the world. Written in clear, concise language, this new edition includes proven strategies for incorporating the Internet and/or commercial online services (AOL, CompuServe) into your marketing plans, in ways that enhance revenues, reduce costs, maximize productivity, and increase customer value.
Price=$29.95
Buy ]]> Mon, 19 May 2008 19:10:42 -0600 http://www.marketingforwriters.com/products/book-promotion/online-3.html http://www.marketingforwriters.com/products/book-promotion/online-3.html

Clever, practical promotion snaps your CLNCŪ practice into fast-track success. Rocket into the high-profit zone. Flip open this book to any page, grab an idea and run with it--FREE.

• Market Instantly with Voice Mail
• Hang Where Lawyers Hang
• Create Versatile Education Giveaways
• Supercharge Your Selling Proposition
• Speed Up Client Testimonials
• Skate Through an Entire Building Attracting Clients
• Scoop Up a Headline Case and Run with It
• Execute Drip Irrigation Marketing

Vickie L. Milazzo, RN, MSN, JD delivers 55 sharp and actionable tips and techniques to propel your CLNCŪ practice to new heights. Feel the momentum when you put these high-speed insights and instructions to work for you. This flash guide to CLNCŪ buzz will spark energy and excitement into your sales and blast your business into the jet stream of CLNCŪ success without emptying your pocketbook.

Find market and customers that fit the business plan
Develop and promote your product's competitive advantage
Create exciting marketing communications through print, radio, and television
Improve prospect-to-customer conversion rates

As an added bonus, a special appendix provides the entrepreneur with the author's personally-created Marketing File Drawer, which includes a wide array of marketing actions in concise, easy-to-use form.
Price=$10.95
Buy ]]> Mon, 19 May 2008 19:10:40 -0600 http://www.marketingforwriters.com/products/book-promotion/marketing-2.html http://www.marketingforwriters.com/products/book-promotion/marketing-2.html

Price=$25.95
Buy ]]> Mon, 19 May 2008 19:10:40 -0600 http://www.marketingforwriters.com/products/book-promotion/how-to-3.html http://www.marketingforwriters.com/products/book-promotion/how-to-3.html
Offering an array of writing tools for small businesses, this guide helps owners promote their companies effectively without the help of copywriters or public relations professionals. Instructions on writing for marketing brochures, newsletters, press releases, advertisements, and the company's web site are provided. Also included are case studies and examples of good and bad business writing.
Price=$19.95
Buy ]]> Mon, 19 May 2008 19:10:40 -0600 http://www.marketingforwriters.com/products/book-promotion/promote-your.html http://www.marketingforwriters.com/products/book-promotion/promote-your.html
Often, it is not the large-scale, costly promotional campaigns that turn a small business into a success story, but the little, imaginative things that cost almost nothing: placing a terrarium with an exotic animal in your store will ensure that neighborhood children force their parents to enter; hanging a mirror in your window case will make people stop and look; using irregular shaped envelopes can turn an otherwise mediocre mail-order campaign into a success. Whether you are a retailer, wholesaler, or an Internet entrepreneur, here you will find ideas that will help you get the most bang for your promotional buck.
Price=$13.95
Buy ]]> Mon, 19 May 2008 19:10:39 -0600 http://www.marketingforwriters.com/products/book-promotion/222-ways-to-2.html http://www.marketingforwriters.com/products/book-promotion/222-ways-to-2.html
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find:

• 5,000+ sales phrases for consumer and business-to-business products and services
• a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
• a special section on the seven steps to writing winning slogans
• Expert advice on how to target your message to specific audiences

• How to design ads for mobile phone micro-browsers
• Design your own Screen Coupons using Wireless Bitmap
• How salespeople use cameraphones in their marketing
• How to get mobile phone users to accept your ads
• Why you need a Permission Telemarketing program
• Turn your commercial jingle into Advertising Ringtones
• How to optimize your website and make it mobile-friendly
• The new battle for domain names and how to spin it
• Using viral strategies to enhance your mobile marketing
Price=$9.94
Buy ]]> Mon, 19 May 2008 19:10:38 -0600 http://www.marketingforwriters.com/products/book-promotion/marketing-on.html http://www.marketingforwriters.com/products/book-promotion/marketing-on.html
When it comes to promoting a business, what works for the world's biggest companies isn't always the right fit for local small businesses. Small business owners don't have the money to waste trying ineffective tactics. In this handy guide, small business owners will discover tried-and-true tactics that get big results on small budgets. How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard provides a detailed, ten-step plan for creating a successful, affordable marketing campaign. Written by a small-town business owner who has been through it all, this is the ultimate guide for small businesses who need their marketing to make a big impact.
Price=$13.57
Buy ]]> Mon, 19 May 2008 19:10:38 -0600 http://www.marketingforwriters.com/products/book-promotion/how-to-market-2.html http://www.marketingforwriters.com/products/book-promotion/how-to-market-2.html

Find out how to:

• Develop hot new leads
• Project a positive image
• Get your name in front of potential customers
• Promote instant name recognition
• Hold on to valued customers
• Build on your success by cultivating referrals
• Position yourself for greater visibility in your market
• Grow and expand your network and database
• Explore media opportunities
• Market effectively on the Internet
• Create goodwill in your community

"How To Market, Advertise And Promote Your Business Or Service In A Small Town," was written to fill that void. At long last, there is a road map available to help the small town business owner travel the road to success and avoid passing through failure.

As Dr. Mike Reilly, Prof. Of Marketing, Montana State University says, "I can bluntly say, as a marketing professor for over 20 years, that this is the most practical and usable help for people to market small businesses in small towns that I've ever seen."

It's the first marketing and advertising book written specifically for small town business owners everywhere. It contains a 10 point, step-by-step marketing plan designed to capitalize on the advantages and disadvantages of small towns.

Also included are sections on: small town success principles, home based marketing and advertising success principles, small town advertising secrets and small town promotion tips.

Confused about where and how to advertise? You won't be after studying the detailed comparison of the strengths and weaknesses of; Radio, TV, Direct Mail, Newspapers, Yellow Pages, Magazines and the Internet.

Want to know how to get some free publicity? You'll learn the four things you should do immediately to start generating news about your business.

Open the book to any page, begin reading, and you'll get a mini-marketing and advertising seminar to help your small town business succeed.
Price=$19.96
Buy ]]> Mon, 19 May 2008 19:10:36 -0600 http://www.marketingforwriters.com/products/book-promotion/how-to-market.html http://www.marketingforwriters.com/products/book-promotion/how-to-market.html
The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.

Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.

* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.

* Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time.

* Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message.

* Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition.

Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.
Price=$11.20
Buy ]]> Mon, 19 May 2008 19:10:34 -0600 http://www.marketingforwriters.com/products/book-promotion/guerrilla-3.html http://www.marketingforwriters.com/products/book-promotion/guerrilla-3.html

Effective advertising stimulates sales far faster than mere word of mouth or mediocre advertising. Ironically, effective advertising can also be disastrous: It will make a poor product fail all the faster. More people will try it and find out how bad it is.

Your first challenge -- create a product with something significant to offer. Statistics on the likelihood of product: success; are discouraging. Easily 80% of products that are started, don't even make it to market. Fortunately, many of the reasons for this high failure rate can be avoided. Furthermore, there are tested methods for evaluating and making needed changes to your product, before presenting it to an unforgiving marketplace.

Your second challenge -- advertise the benefits of your product in a way that is read, understood, and acted on.

Thanks to the articulate advertising geniuses of this century, effective advertising is no longer a mysterious art. Leading the way were Claude Hopkins, David Ogilvy, Rosser Reeves, John Caples, and William Bernbach. Hopkins in the 1920's formulated many of the basic principles that successful advertisers still follow today.

It is, however, amazing how many advertisers ignore the principles laid down by those leaders -- which is why so much advertising doesn't work. These advertisers fail because, according to Hopkins, "They forget they are salesmen and try to be performers. Instead of sales, they seek applause."

John Wanamaker, a pioneering retailer, believed that half the money he spent on advertising was wasted.

Consider your own experience. How often have you stood by a wastebasket "shucking the mail," -- tossing unopened envelopes into the trash despite their frantic claims that your happiness may depend on what's inside? And you have undoubtedly leafed through magazines, perhaps vaguely noticing, but passing over, the meaningless headlines, hard-to-read type, irrelevant graphics, and confusing copy -- all of them marks of ineffective advertising. You are going to avoid that.

This book provides guidelines for success in product introduction, targeted direct mail, response geared space advertising, trade show participation, management, and sales. You will learn how to:

Plan, position, and price your product.

Identify prospects who want to know more about your product.

Increase the likelihood of converting those prospects into customers.
Price=$25.00
Buy ]]> Thu, 22 May 2008 13:02:39 -0600 http://www.marketingforwriters.com/products/book-promotion/how-to-promote-4.html http://www.marketingforwriters.com/products/book-promotion/how-to-promote-4.html Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are.

Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan.

Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

What the authors present is a sort of guerrilla model for online business in which you use your apparent weaknesses to your advantage. You might, for example, exploit your woefully low traffic level by delivering an extraordinary level of attention to the customers you do have. The idea is that good news spreads, and the publishers of Web resources should provide lots of good things for their visitors to pass along. You can also go outside your customer base to attract visitors without buying banner ads--you can join a professional association or a Web ring, for example.

In addition to their particular brand of marketing advice, authors Peter Kent (who also wrote the excellent Poor Richard's Web Site) and Tara Calishain do a fine job of explaining more pedestrian technical subjects, such as how to prepare your pages for listing on search engines. --David Wall

Topics covered: Audience identification, basic page design and coding, registering with search engines, creating newsletters and other mailing lists, joining affiliate programs, filing press releases, and tracking reactions.
Price=$29.95
Buy ]]> Sun, 22 Jun 2008 01:03:01 -0600 http://www.marketingforwriters.com/products/book-promotion/poor-richard-s-2.html http://www.marketingforwriters.com/products/book-promotion/poor-richard-s-2.html