Do you have a blog? Does your business? It’s not too late to get started. Written by a well-known blogging expert and evangelist, Blogwild! walks would-be bloggers through the entire process and shows you just how easy it is to get up and running. More than just Blogging for Dummies, this humorous and indispensable book includes:
• a brief history of where blogs came from, where they are now, and where they’re going
• eight keys to a successful business blog
• everything you ever wanted to know about blog software
• the latest trends in multimedia blogging with audio and video
• five necessary elements of your blog’s persona
• and lots more!

With Blogwild! you’ll discover that wildly effective blogging is within the reach of every business.
Price=$13.57
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Der Begriff "Web 2.0" ist mittlerweile nahezu allgegenwärtig. Doch auch wenn er Einzug in diverse Stellenausschreibungen und Nachrichtenmeldungen gehalten hat, scheint doch den wenigsten Leuten klar zu sein, was er genau zu bedeuten hat. Diese Frage zu beantworten und die jeweiligen Hintergründe aufzuzeigen ist das Ziel des ersten Teils dieses Buches.

Zudem wird ein Einblick in die relevanten Technologien gegeben. Neben AJaX werden hierbei auch die Grundlagen von RSS und Webservices praktisch vorgestellt, so dass der unerfahrene Leser nach dieser Lektüre ein grundlegendes Verständnis für die relevanten Aspekte der heutigen Internetlandschaft haben wird.

In Blogging for Business, authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies. This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater customer mindshare.

In Blogging for Business, the authors reveal why businesses should embrace blogging:

• How to tap into the power of blogs

• How blogs are different from e-zines, Web sites, and message boards

• Why businesses need to monitor blogs that discuss their products and services

• How to use an internal corporate blog as an effective knowledge sharing tool

• Future iterations of blogging, such as podcasts and vlogs

• Legal considerations

Worldwide corporations from EDS and IBM to General Motors and Sprint are leveraging the myriad applications of blogs for product marketing, customer affinity programs, public relations, and internal communications. Packed with top-notch recommendations from two pros, Blogging for Business demonstrates that blogs offer a competitive advantage that businesses cannot afford to overlook.
Price=$14.93
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"We the Media, has become something of a bible for those who believe the online medium will change journalism for the better." -Financial Times

Big Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and digital cameras, these readers-turned-reporters are transforming the news from a lecture into a conversation. In We the Media, nationally acclaimed newspaper columnist and blogger Dan Gillmor tells the story of this emerging phenomenon and sheds light on this deep shift in how we make--and consume--the news.

Gillmor shows how anyone can produce the news, using personal blogs, Internet chat groups, email, and a host of other tools. He sends a wake-up call to newsmakers-politicians, business executives, celebrities-and the marketers and PR flacks who promote them. He explains how to successfully play by the rules of this new era and shift from "control" to "engagement." And he makes a strong case to his fell journalists that, in the face of a plethora of Internet-fueled news vehicles, they must change or become irrelevant.

Journalism in the 21st century will be fundamentally different from the Big Media oligarchy that prevails today. We the Media casts light on the future of journalism, and invites us all to be part of it.

Dan Gillmor is founder of Grassroots Media Inc., a project aimed at enabling grassroots journalism and expanding its reach. The company's first launch is Bayosphere.com, a site "of, by, and for the San Francisco Bay Area."

Dan Gillmor is the founder of the Center for Citizen Media, a project to enable and expand reach of grassroots media. From 1994-2004, Gillmor was a columnist at the San Jose Mercury News, Silicon Valley's daily newspaper, and wrote a weblog for SiliconValley.com. He joined the Mercury News after six years with the Detroit Free Press. Before that, he was with the Kansas City Times and several newspapers in Vermont. He has won or shared in several regional and national journalism awards. Before becoming a journalist he played music professionally for seven years.

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.

This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.
Price=$13.59
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WordPress is an open-source personal publishing platform that is easy to use, flexible, and highly customizable. Although used primarily for publishing blogs, WordPress can easily be used to create and maintain complete Web sites.

Taking the average blogger further than blogspot can, WordPress allows bloggers to create more complicated sites with their open-source technology, rather than blogger which is limited by HTML changes to their templates.

This easy-to-follow, step-by-step guide shows you how to install, use, and customize WordPress to get the most from the software. Includes tips that explain why certain techniques are better than others, how to watch for potential problems, and where readers can find more information.

The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDAT hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services.

Who are they? What motivates them? Marketing experts Ben McConnell and Jackie Huba explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enhusiasts and evangelists. From the rough to the sophisticated, the ""user-generated media"" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.

Citizen Marketers is the first book to document this phenomenon, examining some of the early winners and losers in this new genre, as well as some of its most noted constituents. With their exceptional knowledge of brands, products, companies and industries, the citizen marketers are democratizing traditional notions of communication and marketing, even entire business models.

Features:

Research on social mediaCase studies of people and organizations fueling the growth of citizen marketingClarifies the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships

Price=$16.50
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Seven Days to Online Networking helps individuals maximize online networking for job search and career success by showing them where, how, and why they can benefit from making professional connections online. And it does so in the quick and easy format of JIST's best-selling Help in a Hurry series.
Price=$9.94
Buy ]]> Sun, 29 Jun 2008 01:32:15 -0600 http://www.marketingforwriters.com/products/blogging-and-rss/seven-days-to-2.html http://www.marketingforwriters.com/products/blogging-and-rss/seven-days-to-2.html

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

The Blogging Church is a handbook that will inspire and equip you to join the conversation.

The book includes contributions from five of the most popular bloggers in the world—Robert Scoble, Dave Winer, Kathy Sierra, Guy Kawasaki, and Merlin Mann, as well as interviews with blogging pastors such as Mark Driscoll, Craig Groeschel, Tony Morgan, Perry Noble, Greg Surratt, Mark Batterson, and many more.
Price=$13.57
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Wordpress is a simple and powerful way to start blogging. If you're not an IT expert but want to use a state of the art blogging system to give your blog the best chance of success, while giving you the time to focus on content and your readers, WordPress is the right system for you, and this book is the right place to start. It will give you a rapid and straightforward introduction to the rich and powerful features of WordPress and get you up and running with a state of the art blog as quickly and painlessly as possible. WordPress is an open source blog engine released under GNU general public license. It allows users to easily create dynamic blogs with great content and many outstanding features. It is an ideal tool for developing blogs and though it is chiefly used for blogging, it can also be used as a complete CMS with very little effort. Its versality and ease of use has attracted a large, enthusiastic, and helpful community of users. If you want to create powerful, fully-featured blogs in no time, this book is for you. This book will help you explore WordPress showing you what it offers and how to go about building your blog with the system. You will be introduced to the main aspects of a blog - users, communities, posts, comments, news feeds - and learn how to manage them using WordPress. You will develop the skills and confidence to manage all types of content, be it text or images, on your blog, and also understand how users interact with the blog. In working through the book you'll be inspired as well as informed, and have the capability and the ideas for make your blog cutting edge and exciting to maximise its impact. From this book you'll learn about: Installing and configuring WordPress on a local development machine or a web hosting service Managing posts and comments Working with Image galleries, calendars, etc. Organising users and Communities Creating and Installing themes to control the page layout Linking to the outside world - Feeds, Syndication, and Podcasting Customising Widgets and Plugins Using WordPress as a regular CMS Written in a clear, easy to read style, the book takes you the essential tasks required to create a feature-rich blog as quickly as possible. From initial setup to customizing modules, each task is explained in a clear, practical way using an example blog developed through the book. Who this book is written for This book is a beginner's guide to WordPress, for people who are new to blogging and want to create their own blogs in a simple and straightforward manner. It does not require any detailed knowledge of programming or web development, and any IT confident user will be able to use the book to produce an impressive blog. The table of contents is: WordPress and the World of Blogging Getting Started with WordPress Choosing and Installing a Theme Blog Your Heart Out Non-Blog Content Feeds, Syndication, and Podcasting Getting the Theme Tailor-Made for You Managing Users and Building Communities Widgets and Plugins Administrator's Reference
Price=$35.99
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Buy ]]> Tue, 27 May 2008 07:02:20 -0600 http://www.marketingforwriters.com/products/blogging-and-rss/recommended-3.html http://www.marketingforwriters.com/products/blogging-and-rss/recommended-3.html Price=$19.95
Buy ]]> Mon, 19 May 2008 19:11:14 -0600 http://www.marketingforwriters.com/products/blogging-and-rss/snow-white-and-2.html http://www.marketingforwriters.com/products/blogging-and-rss/snow-white-and-2.html The best available solution to your many troubling problems with getting tons of fresh and free traffic to your web site is RSS. RSS (Really Simple Syndication), is the mantra of the millennium, it's on its way to creating a saga, etching its mark in the marvelous world of the Internet.

Use RSS to reach new heights and discover the undiscovered depths in your business or marketing field. Get all of your online content and messages delivered to your customers as fresh, unharmed, and unblocked by spam filters as you have desired to for so long...

Give a remarkable face-lift to your web site by taking advantage of the salient features of RSS.

Gear up your search engine rankings and drive more traffic to your web site.

Don't worry about having lost past customers, to email deliver ability issues... Chances are that you will win not only them back but also thousands of fresh new prospects with this remarkable tool.

What's more? Seize this golden opportunity to get your content published on other web sites increasing the number of visitors and widening the exposure of your business 10 fold!

Use RSS to build strong customer relationships and enjoy the resulting benefits reflected in your business.

Ultimately use RSS to increase your sales in ways you never thought possible before on the internet!

• Get familiar with the various RSS terminologies. After all, the better you are aware with the terminologies that will soon be ruling the Internet the more proficient you will get with these tools..

• Learn about RSS as a marketing tool. Squeeze out the advantages of the RSS to earn more and more on the Internet Than ever before.

You will learn:

Useful tips to improve your blogging skills and how to let your blog combined with RSS fuel your marketing efforts like you have never dreamed...

RSS can improve the number of visitors to your site drastically, which will create the end result of more sales which equals dollars in the bank...

Even if you are a complete computer DUNCE- you will know everything you need to know to CASH IN with RSS starting tomorrow!

We will start with the basic descriptions or the terms such as the elements of RSS and proceed through to creating your very own RSS feed

How to build it and how to drive traffic to it, how to read RSS feeds, we tell you everything A to Z ?its just a smooth swim across a quiet river! No ambiguity! No confusions!

The illustrated examples prove a clear glass perspective you need to understand the procedures in and out thoroughly!

• Big media like ABC, CNN, Washington post, New york times and BBC have already gone the RSS way for publishing their content. And most of the leading publishers and newspapers are either using RSS or planning to use it.
• The Christian Science Monitor has implanted RSS feed in their web site since October 2002 and offers over 25 different RSS feeds
• A Nooked-influencer survey states that 87% of their respondents use RSS feeds.
• Microsoft Chairman Bill Gates conveyed to the 2004 CEO Summit attendees that RSS ..get[s] away from the drawbacks of e-mail that it's too imposing and yet the drawbacks of the Web site that you don't know if there's something new and interesting there -- this is about solving that.

• Get up close and personal with Lady Liberty.
• View the city from King Kong's climbing post.
• Play Top Gun on a real aircraft carrier.
• Take a monorail through the wilds of Asia.

• Age ranges for each sight and activity.
• Shopping for everything from baby booties to import CD's.

Interviews include:
eBay
Microsoft
Sun Microsystems
Adobe/Macromedia
YouSendIt
IBM
Bloglines
Ning
Technorati
Zoho
Richard MacManus: Web 2.0 WorkGroup & Read/Write Web
ThinkFree
To name a few...
Price=$13.68
Buy ]]> Sun, 29 Jun 2008 01:32:12 -0600 http://www.marketingforwriters.com/products/blogging-and-rss/web-11.html http://www.marketingforwriters.com/products/blogging-and-rss/web-11.html

Content Syndication with RSS offers webloggers, developers, and the programmers who support them a thorough explanation of syndication in general and RSS in particular. Written for web developers who want to offer XML-based feeds of their content, as well as developers who want to use the content that other people are syndicating, the book explores and explains metadata interpretation, different forms of content syndication, and the increasing use of web services in this field.

This concise volume begins with an introduction to content syndication on the Internet: its purpose, limitations, and traditions, and answers the question of why would you consider "giving your content away" like this? Next, the book delves into the architecture of content syndication with an overview of the entire system, from content author to end user on another site. You'll follow the flow of data: content, referral data, publish-and-subscribe calls, with a detailed look at the protocols and standards possible at each step. Topics covered in the book include:

• Creating XML syndication feeds with RSS 0.9x and 2.0
• Beyond headlines: creating richer feeds with RSS 1.0 and RDF metadata
• Using feeds to enrich a site or find information
• Publish and subscribe: intelligent updating
• News aggregators, such as Meerkat, Syndic8, and Newsisfree, and their web services
• Alternative industry-centric standards

A Step-by-Step Guide to Social Media Marketing and Web 2.0 Optimization is a straightforward, easy-to-follow strategy that will lead you through the social media and Web 2.0 optimization process and help you to make your mark in the social Web.

Topics covered include (with links to examples and resources):

Creating an optimized Web site

Starting a blog or podcast

Optimizing your blog or RSS feed

Social Bookmarking sites like Technorati and del.icio.us

Sharing on sites like Digg and Propeller

Sharing media sites like Flickr and YouTube

Using Social Networking sites like Facebook and MySpace

Creating Social Media Newsrooms and Releases

Using widgets and badges
Price=$9.99
Buy ]]> Mon, 19 May 2008 19:11:10 -0600 http://www.marketingforwriters.com/products/blogging-and-rss/a-step-by-step-3.html http://www.marketingforwriters.com/products/blogging-and-rss/a-step-by-step-3.html
Anyone can run a blog (an online journal). From personal diaries to political commentary and technology observations, bloggers are making their voices heard around the world. "Essential Blogging" helps you select the right blogging software for your needs and show how to get your blog up and running.

You'll learn the ingredients of a successful blog, and then get detailed installation, configuration and operation instructions for the leading blogging software: Blogger, Radio Userland, Movable Type, and Blosxom. After showing you how to acquire, set-up, and run these leading software packages, Essential Blogging takes you through the more advanced features, so that by the time you finish, you'll be up and blogging with the best of them.

"Essential Blogging" covers:

the important components of a blog and a blog post

installing and configuring the tools

a survey of desktop blogging clients

advice and experience from real-world bloggers

hosted blogging with Blogger and Blogger Pro

desktop blogging with Radio Userland

server blogging with Movable Type

posting, editing, and deleting blog entries

adding pictures to blog entries

syndicating your stories with RSS

consuming RSS feeds with Radio Userland

customizing the appearance of your blog with templates

managing and customizing archives of blog entries

adding comments to your blog

self-hosting your blog vs using a blog-hosting service

going under the hood with the Blosxom blogging system

Written by prominent bloggers and authors of blogging tools, "Essential Blogging" is a no-nonsense guide to the technology of blogging.

Price=$26.90
Buy ]]> Mon, 19 May 2008 19:11:10 -0600 http://www.marketingforwriters.com/products/blogging-and-rss/essential-4.html http://www.marketingforwriters.com/products/blogging-and-rss/essential-4.html RESTful .NET is the first book that teaches Windows developers to build RESTful web services using the latest Microsoft tools. Written by Windows Communication Foundation (WFC) expert Jon Flanders, this hands-on tutorial demonstrates how you can use WCF and other components of the .NET 3.5 Framework to build, deploy and use REST-based web services in a variety of application scenarios.

RESTful architecture offers a simpler approach to building web services than SOAP, SOA, and the cumbersome WS-* stack. And WCF has proven to be a flexible technology for building distributed systems not necessarily tied to WS-* standards. This book gives you a complete guide to the WCF REST programming model for building web services consumed either by machines or by humans.

No prior knowledge of REST or WCF is required to get started. RESTful .NET introduces you to the ideas of REST and RESTful architecture, and includes an overview of how the Web/REST model plugs into the WCF architecture.

This book teaches you how to:

• Program Read-Only (GET) services
• Program READ/WRITE services
• Host REST services
• Program REST feeds
• Program AJAX REST clients
• Secure REST endpoints
• Use workflow to deliver REST services
• Consume RESTful XML services using WCF
• Work with HTTP
• Work with ADO.NET Data Services (Astoria)

Over two million registered Flickr users and counting have discovered the ease and fun of organizing their photo libraries, showing off their favorite pictures to the world, and securely sharing their private pictures with friends, family, or ad hoc groups. But Flickr's own plethora of intuitive menus, options, and features just scratches the surface.

Flickr Hacks goes beyond the basics of storing, sorting, and sharing your photos to the much bigger playground of what's possible. Whether you're a beginner looking to manage your metadata and play with tags, or a programmer in need of a detailed reference of Flickr API methods, you'll find what you're looking for here. In addition to getting under the hood of some of the most popular third-party Flickr toys already in the wild, you'll learn how to:

• Post photos to your blog directly from your cameraphone
• Mash up your own photos or others' public pictures into custom mosaics, collages, sliding puzzles, slideshows, or ransom notes
• Back up your Flickr library to your desktop, and save the comments too
• Set random desktop backgrounds and build your own Flickr screensaver
• Geotag your photos and map your contacts
• Download a list of photos and make a contact sheet
• Make your own Flickr-style tag cloud to visualize the frequency of common tags
• Build a color picker with a dynamic color wheel of Flickr photos
• Feed photos to your web site and subscribe to custom Flickr feeds using RSS
• Talk to the Flickr API using your web browser, Perl, or PHP; authenticate yourself and other users; and build custom API applications

Blogging for Dollars!

Whether you’re an experienced blogger or an absolute beginner, you can make money with your blog. Simply follow the step-by-step advice of two expert bloggers and industry insiders who have launched many successful sites of their own. They’ll walk you through every step of the blogging process, and they’ll even share their most profitable tricks of the trade.

• Generate income using various types of ads
• Tap into the power of other blogs
• Maximize searches for more hits—and more money

“Every blogger and website owner needs to read this book.” —Bill Hartzer, billhartzer.com

• Writing a serial novel
• Conducting unnecessary experiments
• Creating your autobiography
• Public eavesdropping
• And much, much more

Let industry expert and the About.com Guide to Web Search, Wendy Boswell, lead you through essential tips and tricks to streamline your searches. With this authoritative guide you'll learn how to:

• Choose the right search engine
• Google like a pro
• Evaluate sites for accuracy
• Dig deeper with the invisible Web
• Revolutionize searches using RSS
• Find relevant multimedia

From Boolean searches to mining the blogosphere, this guide is packed full of information for anyone who has ever sat staring at a search engine wondering where do I begin? With Wendy and About.com, you'll be clicking your way to information that is accurate, timely, and relevant in no time!
Price=$12.03
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Beginning with an introduction to all the current and coming versions of RSS and Atom, you'll go step by step through the process of producing, aggregating, and storing information feeds. When you're finished, you'll be able to produce client software and Web sites that create, manipulate, aggregate, and display information feeds effectively.

"This book is full of practical advice and tips for consuming, producing, and manipulating information feeds. I only wish I had a book like this when I started writing RSS Bandit." - Dare Obasanjo, RSS Bandit creator: http://www.rssbandit.org/
Price=$26.39
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A friend was looking for a great book for a young woman, to help ease her into adulthood. The usual fiction fare came to mind, A Tree Grows in Brooklyn, Anne Frank: The Diary of a Young Girl, To Kill a Mockingbird, and so on. Then I came across Game Face: What Does a Female Athlete Look Like? and immediately decided this was the perfect choice for a preteen girl. In fact, it's a great addition to your mother's coffee table, your best friend's bookshelf, and your sister's "girls rule" collection.

Created and edited by Jane Gottesman, and including a foreword from Penny Marshall, this book takes you on a romp through women in sports from the 19th to the 21st century. The pictures capture superstar athletes like Serena Williams and Jackie Joyner-Kersee, along with small-town sports victors like the determined young "tomboy on a skateboard." The photographs range from showing the agony of defeat to the gritty triumph of victory on the faces of women from all around the world. It's a truly magnificent display of woman power on the field and court, in the ring and stadium, and beyond. Definitely recommended for all the "girlz" in your life. --E. Brooke Gilbert
Price=$14.96
Buy ]]> Mon, 19 May 2008 19:11:04 -0600 http://www.marketingforwriters.com/products/blogging-and-rss/game-face-what-2.html http://www.marketingforwriters.com/products/blogging-and-rss/game-face-what-2.html
Now you can satisfy your appetite for information

This book is not about the minutia of RSS and Atom programming. It's about doing cool stuff with syndication feeds-making the technology give you exactly what you want the way you want. It's about building a feed aggregator and routing feeds to your e-mail or iPod, producing and hosting feeds, filtering, sifting, and blending them, and much more. Tan-talizing loose ends beg you to create more hacks the author hasn't thought up yet. Because if you can't have fun with the technology, what's the point?

A sampler platter of things you'll learn to do

• Build a simple feed aggregator
• Add feeds to your buddy list
• Tune into rich media feeds with BitTorrent
• Monitor system logs and events with feeds
• Scrape feeds from old-fashioned Web sites
• Reroute mailing lists into your aggregator
• Distill popular links from blogs
• Republish feed headlines on your Web site
• Extend feeds using calendar events and microformats

• metadata interpretation
• the different forms of content syndication
• the increasing use of web services
• how to use popular RSS news aggregators on the market

XML is essentially an enabling technology, dry and boring on its own. As a result, most books on the market are dry, and academic in nature teaching theory rather than practice. This book actually teaches practical, real-world applications of XML, using the very latest version of PHP (PHP 5) as the base language.

No Nonsense XML Web Development with PHP explains how XML can be put to use in real-world projects. The book also covers buzz topics such as RSS and Web Services.

Windows Vista Sidebar is a panel located on the desktop of a PC where gadgets can be placed for easy access and reference. These gadgets are small, single-purpose applications, such as clocks, calendars, games, RSS notifiers, search tools, stock tickers, etc, that reside on the Windows desktop and on the Windows Sidebar. The book will be a tutorial to design and develop a g