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Let's try mashing up marketing mix by introducing sixth P: Play.: An article from: Mississippi Business Journal

This digital document is an article from Mississippi Business Journal, published by Thomson Gale on December 17, 2007. The length of the article is 723 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Let's try mashing up marketing mix by introducing sixth P: Play.
Author: Michael Graber
Publication:Mississippi Business Journal (Magazine/Journal)
Date: December 17, 2007
Publisher: Thomson Gale
Volume: 29 Issue: 51 Page: A7(1)

Distributed by Thomson Gale

Item tags:
article, journal, business, mississippi


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